Linkedin Ads - Web Usage Statistics and Market Share


Discover the power of data-driven decision making with our Web Usage Statistics and Market Share analytics of Linkedin Ads.

Gain unparalleled insights into the rapidly evolving digital landscape and stay ahead of the competition with a comprehensive analysis of Linkedin Ads key performance metrics.

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Websites using Linkedin Ads



Description of Linkedin Ads: Linkedin Ads is a paid marketing tool that offers access to Linkedin social networks through various sponsored posts and other methods.

Linkedin Ads is used by 2.87% of websites in the Advertising category.

Business and Finance is the most popular main category among the websites using Linkedin Ads.

Business is the most popular subcategory among the websites that are using Linkedin Ads.

The technologies that are most often used together with Linkedin Ads are Linkedin Insight Tag, Open Graph, core-js, Facebook Pixel, HSTS, RSS, Google Tag Manager, Facebook, Google Analytics, webpack.

Our AI based recommender engine (trained on 100 million data points) suggests that websites using Linkedin Ads may also be interested in using these other technologies: Linkedin Insight Tag, Zoominfo, Leadfeeder, Google Optimize, HubSpot Chat, HubSpot Cookie Policy Banner, HubSpot WordPress plugin, W3 Total Cache, Site Kit, HubSpot Analytics.



Top IAB Industry Verticals using Linkedin Ads





Top 10 technologies that are most often used together with Linkedin Ads



Technology% of use together with Linkedin AdsWebsite
Linkedin Insight Tag92.86https://business.linkedin.com/marketing-solutions/insight-tag
Open Graph68.42https://ogp.me
core-js57.97https://github.com/zloirock/core-js
Facebook Pixel47.95http://facebook.com
HSTS38.83https://www.rfc-editor.org/rfc/rfc6797#section-6.1
RSS37.87https://www.rssboard.org/rss-specification
Google Tag Manager35.26http://www.google.com/tagmanager
Facebook34.22http://facebook.com
Google Analytics27.32http://google.com/analytics
webpack26.55https://webpack.js.org/




Technologies that are most interesting for website using Linkedin Ads, as determined by our AI recommender



TechnologyAI Recommendation Score Website
Linkedin Insight Tag0.7https://business.linkedin.com/marketing-solutions/insight-tag
Zoominfo0.25https://www.zoominfo.com/
Leadfeeder0.22https://www.leadfeeder.com
Google Optimize0.19https://optimize.google.com
HubSpot Chat0.16https://www.hubspot.com/products/crm/live-chat
HubSpot Cookie Policy Banner0.15https://knowledge.hubspot.com/reports/customize-your-cookie-tracking-settings-and-privacy-policy-alert
HubSpot WordPress plugin0.14https://wordpress.org/plugins/leadin/
W3 Total Cache0.14http://www.w3-edge.com/wordpress-plugins/w3-total-cache
Site Kit0.14https://sitekit.withgoogle.com/
HubSpot Analytics0.13https://www.hubspot.com/products/marketing/analytics


Distribution of domains using Linkedin Ads over IAB1 verticals











Introduction to Linkedin Ads

LinkedIn Ads is a technology platform that allows businesses to create and run advertising campaigns on the LinkedIn social media network. The platform offers a range of targeting options, including job title, company size, industry, and location, to help businesses reach their desired audience. LinkedIn Ads can be used to promote content, generate leads, or drive website visits. The platform also offers analytics and reporting features to track the performance of campaigns.

Practical Applications of Linkedin Ads


- Targeted job advertising to attract potential employees
- Promoting company events and webinars to a relevant audience
- Driving traffic to company website or landing page for lead generation
- B2B lead generation to acquire new business clients
- Brand awareness campaigns to increase visibility and credibility in the industry
- Retargeting website visitors to increase conversions and sales
- Promoting job openings and career opportunities within the company
- Cross-selling and upselling products or services to existing customers.

Benefits and Advantages of Linkedin Ads

- Targeted reach: Allows advertisers to target specific demographics, industries, job titles, and more, ensuring that their ads reach the right audience.
- Cost-effective: Provides a cost-effective way to advertise to a professional audience, with options for both CPC (cost-per-click) and CPM (cost-per-impression) pricing models.
- Measurable results: Provides detailed analytics and reporting, allowing advertisers to track the performance of their ads and make data-driven decisions.
- Increased brand awareness: LinkedIn Ads can help businesses increase their brand awareness and reach a wider audience of professionals.
- Lead generation: LinkedIn Ads can be used to drive traffic to landing pages or encourage users to fill out lead forms, generating valuable leads for businesses.



Distribution of domains using Linkedin Ads over IAB2 verticals













Most popular websites using Linkedin Ads



WebsiteIAB category 1IAB category 2OpenRank
tandfonline.comBusiness and FinanceIndustries6.56
asana.comCareersRemote Working6.36
lastpass.comFamily and RelationshipsComputing6.2
redhat.comBusiness and FinanceIndustries5.68
eset.comTechnology & ComputingComputing5.67
box.comBusiness and FinanceIndustries5.62
shrm.orgBusiness and FinanceBusiness5.58
freshworks.comAutomotiveBusiness5.55
udel.eduEducationCollege Education5.47
siemens.comBusiness and FinanceIndustries5.43




Less popular websites using Linkedin Ads



WebsiteIAB category 1IAB category 2OpenRank
personalexcellence.comBusiness and FinanceBusiness0
searchcaliforniahomes.netReal EstateReal Estate Buying and Selling0
freesocialwifi.netBusiness and FinanceBusiness0
uks-hw.comHealthy LivingRemote Working0
getbeezy.comEvents and AttractionsPersonal Celebrations & Life Events0


Distribution of domains using Linkedin Ads over 1 million most popular domains
















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Distribution of domains using Linkedin Ads over domain ages



The average age of websites using Linkedin Ads is 13.1 years.

The average page rank (measure of backlink strength) of websites using Linkedin Ads is 2.95.











5 technologies that are less often used together with Linkedin Ads



Technology% of use together with Linkedin AdsWebsite
MemberStack0.0264https://www.memberstack.io
AlertifyJS0.0264https://alertifyjs.com
ReadSpeaker0.0264https://www.readspeaker.com
Smile App0.0264https://apps.shopify.com/smile-io
Angular Material0.0264https://material.angularjs.org